Our story
The bag that
feels like home.
Our Homly is a leather-goods brand founded by Baofeng. Its first product is The Soft Hobo—a softly structured hobo bag created to make everyday carry feel more considered, organised and comfortable.
01
The starting point
A place for everything.
The idea for Our Homly began with Baofeng's own daily routine. He carried the same collection of essentials every day—charger, notebook, water bottle, keys and the small things that keep a day moving. Yet every bag seemed to make a compromise. Straps became uncomfortable. Pockets were never quite where they were needed. Some bags looked right but did not hold up to daily use.
That frustration led him to found Our Homly. The name expresses a practical idea of home: a place where everything has its spot and where familiar objects simply work as they should.
“Why can’t a bag feel more like home—a place where everything has its spot?”
— Baofeng, founder of Our Homly
Made in Haining
An idea shaped
with experienced hands.
For Our Homly's first product, Baofeng did not want to select a finished style from a catalogue. He took the idea to a small, family-run workshop in Haining, a city long associated with leather goods. The workshop brought decades of practical knowledge; Baofeng brought a clear idea of how the bag should feel and function.
Together, they began developing The Soft Hobo from the ground up. Its name describes the product itself: a soft, relaxed hobo silhouette balanced with useful organisation and the resilience required for everyday carry.
Rounds of sampling
Small changes.
A considered whole.
Developing The Soft Hobo was not quick or straightforward. Sketches were redrawn, prototypes were taken apart and made again. Around the fifteenth sample, the proportions still felt wrong, the stitching needed improvement and the bag did not sit as intended. Baofeng came close to walking away.
Instead, the team returned to the details. They widened the shoulder strap to distribute weight more comfortably, adjusted the depth of the interior pockets, refined the reinforced base and tested different metal hardware. After 28 rounds of sampling, those incremental decisions finally came together.
Our Homly today
Quietly made
for real days.
Our Homly remains a small brand led by Baofeng. The brand focuses on useful proportions, intuitive organisation and materials that gain character through use rather than loud logos or short-lived trends.
The Soft Hobo is the first expression of that approach: a leather hobo bag designed to carry your day with less effort and become a trusted part of your routine.
Discover The Soft Hobo →